Tuesday, 8 February 2011


Many people loathe Fry's Turkish Delight with a passion that surpasses all reason. Although I've not seen it advertised anywhere for years, perhaps it's not so much the product as the lingering memory of ad campaigns like these that leaves the bad taste in the mouth.

From the 1980s:

Seriously, you guys, when that scimitar came down I thought he was beheading her.

For a one-minute ad this throws up more questions than eaters of Fry's Turkish Delight throw up gelatine-laden confectionery. Why is she crying? Why is Turkish delight being advertised by Europeans in sort-of Arab costumes? What is the point of the snake? How does that guy turn that lump of sand into a lady with a Bjork-ish hairstyle? Why does he sniff her? Why does this whole thing look like a Roxy Music album cover? What the hell does any of it have to do with chocolate? OH MY GOD MY HEAD IS GOING TO EXPLODE!

At least the 1960s version featured someone demonstrating that the crap is edible:

My apologies to anyone Turkish who happens upon this. Try to see the funny side(?).

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